Blogging is an excellent way of sharing your thoughts and passion about a particular topic. Incidentally, it’s also a fantastic means of making money online.
If like other food bloggers, you are looking for ways to generate revenue from your site with the idea that maybe someday, blogging will be something you can do full-time, we have got you covered. Here is a list of food blogging monetization strategies that will help you get the ball rolling.
1. Advertising networks
Implementing ads via advertising networks is one of the easiest and quickest ways to monetize the food blog. But the hardest part is choosing the right ones that are ideal for your site and audience. Although there are some that have special requirements for traffic, audience type, page views etc, most of them are quite easy to apply and join. Martha’s Circle, BlogHer, and GourmetAds are the top three ad networks that specifically cater to the food bloggers. And of course, you can never go wrong with Google Adsense which is by far the favorite amongst bloggers as well as advertisers.
2. Sell Ad space to the local vendors
Do you have a food blog that has a local bent? You may find success in selling banner ad space to the local vendors. Create a media kit, highlighting your site’s unique features and audience, and forward it to every restaurant, café, bar, and food chains. Describe how an advertisement on your food blog is a cost-effective way to reach targeted, local audience. Alternatively, you can sign up for Buy Sell Ads network to simplify the process.
3. Affiliate marketing
Affiliate marketing is when you promote somebody else’s product, and if it sells, you get a commission. One good example of this is Amazon Associates. You can use it to provide links to any kitchen items like utensils and equipments that you use and recommend so that people can find it easily and you get a commission if someone purchases them on Amazon. Commission Junction (CJ) and Shareasale are some other good, reliable affiliate marketing networks.
4. Sponsored posts
A sponsored post, also known as a promoted post is a post when companies pay bloggers to write about their products and advertise for them. This is more like a custom ad experience. As a food blogger, it will usually involve a recipe that goes with their product. Lately, it has become a super effective way of advertising. But we only recommend doing this for brands and products you like and are sure about promoting. After all, you don’t want to create a bad experience for your valuable readers.
5. Food photography
There will be times when you take a food picture so beautiful and mesmerizing that an advertiser, magazine or a website publisher may want to buy the rights of those photos. Depending on the popularity of your blog, you can charge a few hundred dollars for a photograph that is licensed, meaning one that you already took while creating the recipe but someone wants to use it for something.
If this is something that sounds interesting to you, make sure to figure out a way to make your food pictures stand out.
Although, food blogs have exploded in the recent years, trust us, it is really possible to walk away from your full-time job and earn a decent living from writing about your meals. All you need is to keep working on new ideas, keep on tweaking the old content, and keep going. Your food blog can certainly be a business that you are proud of.